The Inevitable Rise and Liberation of Online Ads
By Brooks Jordan | February 26, 2008
It’s a tale of two advertising worlds.
Ad revenue online is growing at 25 percent. But overall it’s expected to decline by 6 percent this year.
So, if you’re not figuring out how to advertise online, which means how to connect and communicate with networks and communities, then like CBS, on that score, you’ll be in decline, too.
(But the big secret is that online ads, the good ones, don’t look like – or feel like – offline ads. They should be offered based on totally different principles. That’s the real win.)