Google Knows Its Job

By | March 10, 2008

Google’s willingness to create higher conversions, at the expenses of lower click-through rates in the short term, is laudable.

It’s not brilliant; it’s common sense. But it’s laudable because they’re willing to take one step back to go two steps forward.

But that’s the beauty of not doing earnings estimates for Wall Street.

Google’s job is to match-up buyers and sellers. The better they do that, the more buyers and sellers will show up. They’re just staying fit.

By the way, congratulations to my friend Doug Simpkinson who is going to work for Google as a software engineer. I wish I had that video handy of Doug, ever the engineer, showing my wife how to efficiently diaper a doll with a cloth diaper. He nailed it and we fell over laughing.