What Hollywood Video and Apple Have In Common
By Brooks Jordan | March 21, 2008
Mark Wattles founded Hollywood Video in 1988. And he was known for getting in Blockbuster’s face. He would put Hollywood’s stores right across the street from Blockbuster ones and dare them, ant to elephant, to compete with him.
Then he innovated them to death. He set the pace, the standard.
Apple has done the same.
The fact that Apple is calling Microsoft out on the front page of the NYTimes is just another indicator that it’s winning. Not market share, but the market, which Apple is defining.