Recommendation Engine

By | April 2, 2008

DoubleClick has two lines of business: affiliate marketing and search marketing. Google does search marketing better than anyone, so . . . there goes search marketing.

“[DoubleClick will] sell the Search Marketing business unit to a third party.” Link.

But the affiliate marketing business will be integrated into Google’s existing framework. Why? The simple, honest-to-goodness recommendation is where it’s at.

Google is going to be a recommendation engine (new) as well as a search engine (current) and help legitimize this way of finding people and products.