O-Media

Yes, those are big, successful numbers when you add the NYTimes to Facebook to Obama.

Let’s see, what was the take for those willing social marketers at the NYTimes on the night of the election?

164,000 fans on Facebook up from 49,000. Not bad.

68.3 million views on a Facebook front-page ad, and

34,000 comments

Even if this activity was catalyzed by people’s excitement about the election, it doesn’t matter. It shows what’s possible with distributed, well-placed media. The event and the media are ultimately one and the same.

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