Unheroic Features

By | December 20, 2008

Did you realize that when you use Google Maps to get driving directions that you can click on any step in those directions and get a visual (top pane) with your point on the map (bottom pane)?

“Walking through” your route in this manner makes the actual trip much easier because, in a sense, you’ve been there before.

I point this out to say that, on the Web, little upgrades in an app can make a huge difference in the usefulness of that app. Often, it’s not necessary to add that heroic next feature. Instead the leverage is in what you can combine or bring together.

sbBqRBrYPhqba55atTxaPFrGo1_500