Let It Be Content
By Brooks Jordan | January 13, 2009
I’m listening to Kayne West on hypem.com’s Music Blog Zeitgiest, which is a great way to blog. But that’s not what this post is about.
What it’s about is the new Trek-Livestrong U-23 Team Jersey, which I took off of TwitPic.
Check it out and ask yourself if you think of it as an ad for Mellow Johnny’s Bike Shop and Trek or do you just interact with it as content in your own particular way?
Now, that could be sharing it to Tumblr or Facebook like I did or leaving a comment like the two people who want to know when they can get one.
On the Web, this is the best kind of advertising, the only kind. Advertising should just be content, media that people want to touch, incorporate, and pass around. And, of course, get and gift.
Why is this worth bringing up? It’s not hard to do. Nope, it’s hard to see.
