On the Spot

Below is a Cisco display ad on cnn.com.

Is this content? Would you interact with it – can you? What would catch your attention and, even more, allow you to use your attention a little bit?

By the way, this ad rolls into a view that is, well, just as exciting as what you see here. The punch line: collaboration technologies.

Okay, show me. Let me get into it right here on the spot.

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