The Way of the Future

By | April 17, 2009

This is the future of marketing, don’t you think? This isn’t about Facebook (or Zipcar), it’s about relationship marketing. There is so much rich engagement on these profile pages, and a business model based on engagement that hasn’t been articulated or tested yet. It makes you wonder why.

zipcar

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  • http://www.unstructuredventures.com/uv Taylor Davidson

    I think individuals understand relationship marketing better than corporations, even the ones that are loved :)

    • http://brooksjordan.name brooksjordan

      Hmm, yes. You see that happening on Twitter. Pondering the implications of that . . .

  • http://www.unstructuredventures.com/uv Taylor Davidson
    • http://brooksjordan.name brooksjordan

      Thx. How do you think Colligent gets access to newsfeeds on Facebook?

      • http://www.unstructuredventures.com/uv Taylor Davidson

        I could only speculate in generalities; Facebook probably gives access, right? (and this would be before the recent API announcement)

        For an idea of specifics, I bet @ethanbauley knows…

  • http://ac-idealog.blogspot.com Aaronchua

    How do see such a business model being developed? Would love to hear your thoughts.

    • http://brooksjordan.name brooksjordan

      Aaronchua,

      It probably looks something like Twitter Sqarq:

      http://bit.ly/fD8AV

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