Archive For December, 2007
This ad campaign didn’t work out. When children are involved, there are always strong emotions. Their texts began “We have your son;†“We are in possession of your son;†“We have your daughter.†“We are destroying his ability for social interaction and driving him into a life of complete isolation,†read the note signed Asperger [...]
People have been thinking about activity streams or lifestreams since this whole thing got going. Why? because these feeds or streams on Facebook, Tumblr, Twitter, Disqus, FriendFeed and others give us a completely practical and fun way to, first, manage complexity, and, second, sort out what we’re thinking and doing. The payback is at least [...]
Mark Anderson’s forecast for 2008 on a user revolt is calling out the inevitable: “As advertisers focus in on social networking sites, users revolt against this trend, and power shifts in the worlds of Social Networking from owner to user, on issues ranging from Second Life rules and Facebook privacy to Cellphone Billing. Users will [...]
Don’t spend your company’s hard-earned money on ads. Just say something interesting and give people a way to take it and run with it. Here’s the recipe: 1) Write, speak, shoot, make, paint, capture what you or your company is doing/believes/stands for. There’s no big idea here, only lots of little sweet ones. 2) Do [...]
Quick note that I’ve installed Disqus on this blog. If you have a personal account with Disqus, they’ll aggregate all of your comments into one place from blogs they’re connected to. And, if you add it to your blog as a plugin for your comments, you can be part of the ecosystem. Gathering comments into [...]
Ads are drugs. We spent $36 billion on them this year (and $48 billion in 2008). VCs slobber over them. But they’re hugely ineffective. You only have to look at your own experience with them to know that. Even Google’s contextual and search-based ads, where the user is often in an active “search-and buy-mode,” and [...]
TV (for lack of a better name) has found its way onto the Internet this year. And its existence is going to bring a lot more viewers to the places/platforms/nets/apps that get it right and keep their attention longer. We know that. This is going to bring advertisers, and some of the big money that [...]
Something to watch is YouTube/Google’s experiment sharing ad revenue with partners who produce videos that they upload to YouTube. These videos, the ones with over one million views, earn the partner several thousand dollars per month. Link. PerezHilton is a great example of an individual brand doing it. He’s getting paid because of the ad [...]
I created a Tumblr blog yesterday. http://brooksjordan.tumblr.com/ Unexpectedly, it closes a loop for me. In January of this year, I built a mashup for a company to use at Lotusphere07, IBM’s annual Lotus event. When we concepted it, we talked about how people on a team in a company could filter information that was meaningful [...]
Someone who just friended me in Facebook, who I met at a party last Friday, has 289 friends in Facebook. That’s about 5x my network. And I think she knows/interacts with them all ( . . . pictures tell a thousand words). That’s just a massive amount of connectedness. It’s a great example of what [...]
This week I’m having lunch with someone from CrossFit (“forging elite fitness”) to talk about how they might put together a Glam/outside.in/The Hype Machine model. I think a “do what you do best and link to the rest” model, illustrated nicely in the post by Jeff Jarvis, might be just the thing. CrossFit has thousands [...]
Real work is going into Google’s OpenSocial, and even though a 1.0 version won’t be available until Feb 2008 (which is like tomorrow), I think its arrival will be hugely provocative, particularly in light of Facebook’s stumble on Beacon. And don’t forget, OpenID 2.0 was also just released, so the sharing of identities and reputation [...]
For those of you who are skeptical of the hype about cheap, hugely successful viral marketing, check out this example. Or for a data point, watch the same video on YouTube, where you can see that Blendtec has gotten 2,830,628 views and 8,876 comments. And this is only one of many they’ve done (Seth Godin [...]