Archive For February, 2008
30 great videos. 30 videos that most people will never see. Right idea (leapfrog TV), but totally wrong approach (website as immersive experience). To engage people on the Web, you have to think in Web terms. This ain’t it. Maybe this has something to do with it: The videos, and the Web site, were created [...]
I write about Zipcar periodically on this blog for the simple reason that I’m a passionate customer. When Scott Griffith, the CEO, says “Forty percent of our customers either sell their car or halt a purchasing decision of a car,” he’s talking about me. I sold our second car when I became a Flexcar (which [...]
It’s a tale of two advertising worlds. Ad revenue online is growing at 25 percent. But overall it’s expected to decline by 6 percent this year. So, if you’re not figuring out how to advertise online, which means how to connect and communicate with networks and communities, then like CBS, on that score, you’ll be [...]
There’s nothing better when the comments to a blog post are as rich as the blog post itself. There’s a host of them for this post about NBC bucking tradition by producing TV shows throughout the year. This one is particularly right on: Hey [Jeff] Zucker [CEO, NBC] – since you claim Tv needs to [...]
Lance Armstrong is opening a bike shop in Austin, TX called Mellow Johnny’s. But its focus is commuter bikes not racing. It’s awesome that he points to PDX as a model for commuter bike culture. “Armstrong said he’d like to see Austin evolve into a place like Portland, Ore., where biking is part of the [...]
It’s good to hear from one of the writer’s directly. Diana Son is a successful playwright and co-executive producer of Law and Order. She has a pair of 1-year-old twins and a 7-year old. And, refreshingly: She thinks the writer’s strike was essential not only so that she can support her family, but for writers [...]
What’s fascinating about the writer’s strike is that the prevailing view is that it will take a long time — too far in the future to think about — before the Internet has a big impact on TV and film production and distribution. You see this kind of thing quite a bit: “Still, the question [...]
A very rich discussion on strategy and economics for a world completely changed by the Web is about to ensue in Umair Haque’s discussion area on the Harvard Business Review website. One can already tell from the 20-odd comments on the first post about DNA and strategy decay, and Umair’s video reply to one of [...]
The media buyers at Publicis have 1.5B to spend on Internet advertising. And so they’re deep into the process of creating a system to make those buys more efficient and transparent. And this isn’t only a project. They’re betting the farm on it. One has to be skeptical, though, that they have the ability to [...]
The fact that Google, Microsoft, and VeriSign and Yahoo have joined the board of the OpenIDÂ Foundation is a very big deal. It’s definitely a milestone. Could identity – who we are, what we know, what we’re doing – drive one of the next surges of value creation on the Web? Yes, completely. It could [...]
No one likes to say the word “ad,” anymore. The social graph is exposed, one’s identity is owned, cultivated, and freely offered. And those who can’t protect themselves are given that protection.
The concept of “weak ties” is a great way to capture the power of today’s social network. (I was looking for one.) If you desire better information, more novelty, more opportunity in your life, nurture your weak ties. Link. GenY is coming into adult life, into work, with 300, 500, 1,000 weak ties already in [...]
Two friends from my high school days, guys I rowed crew with and thought the world of, joined my Facebook network this morning. And I’m really happy about it. If you think about it, Facebook with its unique reach and design is allowing friends/colleagues to get back in touch and stay in touch in a [...]
Microsoft . . . Microsoft, why not spend 500M in the next couple of years, next to nothing for you, on learning how to create real new businesses and approaches, to create value? In other words, have the insight and courage to reprogram your DNA. By acquiring Yahoo, you think you’re buying an advertising network [...]