Dive into the archives.
- Dropping Into Community
Toyota, the car maker, sponsoring Vimeo’s development roadmap.
Lulu Lemon Athletica, a yoga retailer, using local athletes as ambassadors for local stores.
Barkley, an ad agency, sponsoring a bike racing team.
. . . these are all attempts to become the marketing (the ad) and for the ad to simply be work, culture, health, etc. These three companies [...]
- Mad Men and Laughing Babies
So the agency was full of “mad men” not too long ago.
It’s no wonder new media agencies like Deep Focus have to do the real work, the heavy lifting, of getting companies to use the Web the way it’s meant to be used . . . socially.
Agencies that came with mad men and their particular [...]
- What Hollywood Video and Apple Have In Common
Mark Wattles founded Hollywood Video in 1988. And he was known for getting in Blockbuster’s face. He would put Hollywood’s stores right across the street from Blockbuster ones and dare them, ant to elephant, to compete with him.
Then he innovated them to death. He set the pace, the standard.
Apple has done the same.
The fact [...]
- When You’re Successful, You Fall In Love
Twitter.
MacBook Air.
AdWords.
Flip.
What do they have in common? Simple/power gets you 13 percent market share in a year.
(Apple now owns 14 percent of the PC market.)
- Beacon Returns
Beacon has returned and it works . . . great.
I was given a very obvious chance to opt-out at joost.com and then required to opt-in when I opened up my profile in Facebook.
Also, after clicking “Okay,” the message that appeared in my profile’s Mini-Feed was fine:
Brooks enjoyed On This Day In History Tuesday 18 March [...]
- YouTube Ads
This is the first time I’ve seen overlay ads in YouTube, that’s going to be a nice source of revenue . . . and, no, I’m not going to explain why I was watching “Lesbian Oil Wrestling.”
- Who’s the Genius at Transport for London?
Viral doesn’t have to be expensive to put together. It’s more about how awesome the idea is. And this is just an awesome idea beautifully executed. You know exactly what they’re talking about in only a few seconds.
And notice how they give you several ways to share this video around the Web. Someone at Transport [...]
- Extraordinarily Quick Time
You bet we’re watching TV on our computers:
“It has become a mainstream behavior in an extraordinarily quick time,†said Alan Wurtzel, the head of research for NBC, which is owned by General Electric and Vivendi. “It isn’t just the province of college students or generation Y-ers. It spans all ages.â€
A study in October [...]
- Too Heavy On Top
There’s a buzz about Hulu. Us consumers are going to get our TV just . . . the . . . way . . . we . . . want . . . it. The dream has been fulfilled.
Hulu is doing what hasn’t been done before: providing consumers with network TV, the full monty, in [...]
- Reggie at Clyde
I was having lunch at Clyde Common with my friend and fellow techie Amanda Plyley today and over her shoulder I saw a guy who I thought looked familiar.
And yep, sure enough it was Reggie Watts.
How do I know Reggie Watts? - through a video on Vimeo. I introduced myself and told him how much [...]
- Google Knows Its Job
Google’s willingness to create higher conversions, at the expenses of lower click-through rates in the short term, is laudable.
It’s not brilliant; it’s common sense. But it’s laudable because they’re willing to take one step back to go two steps forward.
But that’s the beauty of not doing earnings estimates for Wall Street.
Google’s job is to match-up [...]
- Zipcar Presents . . .
Zipcar had a little party in Portland for the community two nights ago at the Cinemagic theater on SE Hawthorne, something they called a “drive-in.”
The deal of the night was that if you donated your old car you got a free membership and $250 worth of driving credits (and we all got a showing of [...]
- No Pitch Necessary
It’s that thinslice of ads, the ads that aren’t exactly ads, that we need to be paying some attention to, and giving a chance.
This one from Nike gives you the soft pitch. And it wouldn’t really work if it was pointing you to a site with a hard sell, e.g. $125 running shoes.
But, instead, it’s [...]
- There Goes the Network
I was thinking early this morning that people in my Facebook network definitely seem to be doing less of everything: adding new friends, status updates, adding applications, sharing links, gaming . . .
And across the board activity in Facebook is somewhat flat.
Then, this news about Facebook hiring Sheryl Sandberg from Google, who helped create AdWords/AdSense, [...]
- No McKinsey Strategy
The fact that HBO is putting full episodes of In Treatment online, that Michael Eisner is producing original TV for the Web (Prom Queen/The All-for-Nots), and that quarterlife got yanked off of CBS after airing only one episode says something (a lot) about where TV is headed.
It’s tense in those network boardrooms right now. Audiences [...]
