Archive For April, 2008
Jonathan Harris and Sep Kamvar may be doing the most interesting data visualization work out there right now. I first saw their work at wefeelfine.org and was so impressed with the elegance of it. In that project, they crawl millions of blogs around the world to find certain phrases that indicate what the blogger is [...]
Twitter has become a really important tool because of the bursty, micro conversations. Lots of geeky people use it to say what they’re doing at any given moment. And that’s pretty cool. It certainly makes you more aware of your environment and what you’re thinking. That kind of activity got the service going. But it’s [...]
I think it’s hard to over emphasize the importance of this thought from John Hagel: The basic paradox of the Internet can be framed very simply: The very platform that makes advertising both more relevant and more measurable is the same platform that longer-term will challenge and ultimately undermine the basic role of advertising in [...]
Customer relationship management systems aren’t half as sexy as digital marketing and next-gen ads. In reality, though, it’s the perfect backend for digital marketing because the CRM is all about clean data and analytics. Without analytics digital marketing is nowhere – which is why every ad agency in the country/world is scrambling to build, buy, [...]
What’s the point that John Battelle is trying to make here? Here it is. People are flocking to sites where people have conversations (Tumblr, Threadless, Boing Boing, Digg, etc). So, naturally, brands want to go there, too. But what they can’t figure out is how to buy the same results from advertising that they got [...]
Look, I think we’re making this a little too complicated. Marketing doesn’t – isn’t ever – going to work unless you create something people really want/need. Sure, throw them a (marketing) party – that’s going to help. But why not make a product, a car, in this case, that uses half the gas but goes [...]
DoubleClick has two lines of business: affiliate marketing and search marketing. Google does search marketing better than anyone, so . . . there goes search marketing. “[DoubleClick will] sell the Search Marketing business unit to a third party.” Link. But the affiliate marketing business will be integrated into Google’s existing framework. Why? The simple, honest-to-goodness [...]
I love where the Web is right now: stalled out. YHOO/MSFT is hanging. No one is sure if Facebook is going to become an actual platform or not. There is a little less funding and no interesting acquisitions (Microsoft buying Rapt doesn’t count). Execs are moving around. Hell, even danah boyd isn’t reading blogs right [...]