Customer relationship management systems aren’t half as sexy as digital marketing and next-gen ads. In reality, though, it’s the perfect backend for digital marketing because the CRM is all about clean data and analytics.
Without analytics digital marketing is nowhere - which is why every ad agency in the country/world is scrambling to build, buy, or hack together an analytics system.
So, Google + Salesforce.com would be absolutely lovely.
Now, Salesforce.com doesn’t only offer great analytics it’s also about productivity and collaboration. Oh, well, so is Google.
So, I guess that’s two reasons Google and Salesforce.com should get together. Here’s a third: it’s all in the cloud.
Thanks Steve.
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