Umair Haque posted about the importance of meaning in next-generation businesses and institutions on his Harvard Business Publishing blog, asserting that it’s a key ingredient of the businesses that will replace the ones that are falling down around us. I agree with him and am fascinated by the idea that this qualitative quality is emerging [...]
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Demand for ad networks is weakening and some believe that’s because of the sputtering economy. But it’s also exposing them for what they are: weak connectors between ads and publishers and publishers and consumers. The advertisers lose because ad networks train them that reach is the most important thing when it’s really about being in [...]
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Want to see a great digital ad? Apple shows us how it’s done. Right audience, completely part of the content it’s embedded in, and very well done.
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Why does something catch on? Because enough people get why that something has value and how it works until they’ve drawn in even the laggards. Then it has a life of its own. That’s happening to Twitter. But what if the something isn’t a thing like a Web app but a political movement, or a [...]
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“We don’t believe that digital media companies are aiming to disintermediate, we believe they are providing the industry with the technology to help us plan and execute campaigns more efficiently.” That’s from David Kenny, Publicis’s chief digital strategy officer. He calls them “digital media companies” – for effect I guess – but he’s talking about [...]
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If banners weren’t banners, but were actually ad frames . . . and chat wasn’t hijacked to be a high-tech sales call, then LiveMarkets would be on to something. But as it is, these kind of markets are most definitely not going to come alive. Make me care, then give a way to connect over [...]
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