Archive For October, 2008
Standards, that surely is the ticket . . . if digital marketing is one day going to boom. Then we can all start talking a little more SMAC. Whatever they come up with at the Social Media Advertising Council (SMAC), conceptually, it’s going to be at least cousins with Federated Media’s new “CM Toolbox,” which [...]
One thing I’d like to see come out of this financial crisis, and economic slowdown, whether it be two or five or ten years, is the “creative destruction” of much of online advertising. It flat out doesn’t work the way it needs to (display, not search), but because everyone knows that eventually there will be [...]
John Battelle of Federated Media, a company I respect a lot for their unique approach to conversational media, posted on the financial crisis. This part caught my eye: It’s a well worn saw that as goes small business, so goes the economy. If all of us start laying off employees and cutting back expenses by [...]