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  • O-Media

    Yes, those are big, successful numbers when you add the NYTimes to Facebook to Obama.
    Let’s see, what was the take for those willing social marketers at the NYTimes on the night of the election?
    164,000 fans on Facebook up from 49,000. Not bad.
    68.3 million views on a Facebook front-page ad, and
    34,000 comments
    Even if this activity was [...]

  • A Spherical Core

    I’ve really gorged on the concept of “value at the edge” for the past couple of years. That idea is that people outside you and your organization, and the network that they’re a part of, is where everything happens.
    Whereas in the very recent past, value was found at an org’s core. It was largely defended [...]

November

This is the archive for November, 2008.

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