Half the Spend, Double the Effectiveness
By Brooks Jordan | December 10, 2008
Chas points to an Ad Age estimate that GM, Chrysler, and Ford spend $7.3B on marketing and the fact that the “car czar” will have a major role in how it gets spent.
Car Czar Will Control $7.3 Billion Ad Budget
What this czar should really be doing, though, is cut that spend by half and double its effectiveness, which is entirely impossible with today’s social media. Think: change.gov.