John Hagel has talked about a type of strategy that embraces a network of networks to bring about something entirely new. He calls this a “shaping strategy.” Link.
This type of strategy, he says, uses positive incentives to “mobilize and focus thousands of participants in shaping specific markets or industries.”
Salesforce.com has reshaped and revitalized CRM with a shaping strategy, for example.
When you come into contact with Better Place, don’t you get the strong feeling that they’re casting a shaping strategy on the car industry?
I do.
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