Archive For January, 2009
Below is a Cisco display ad on cnn.com. Is this content? Would you interact with it – can you? What would catch your attention and, even more, allow you to use your attention a little bit? By the way, this ad rolls into a view that is, well, just as exciting as what you see [...]
Two contradictory statements about where to place your money in online advertising, one in retreat the other in motion. The first by Martin Sorrell, CEO of WPP: (In) display, I think there are questions. Search, i think there is a clear relationship (to effectiveness). The jury’s still out on display—in times like this, people start [...]
This exchange on the future of employment is worth reposting because the idea of talent-driven institutions – that exist beyond this current crash – runs contrary to what’s been happening for many years: Tommy Landry commented: What most business people don’t get is that the market has accelerated faster than big corporations can keep up. [...]
If only we all knew at birth that display advertising in the world of print gets its juice from itself and where it’s displayed. For example, you’re reading Wired, you’re flipping through a piece about what you could be doing with your workouts in 2013, and you notice an evocative ad from Nokia in those [...]
This was a conversation in Facebook started by a person who performs dance for a living. Person 1: Wondering if anyone still cares about myspace anymore. Person 2: I don’t know anybody who uses it, really. Person 3: It’s good for promotion Person 4: I think we’re collectively dumping myspace so we can focus on [...]
Several weeks ago a friend of mine wrote a really insightful post on Facebook. It was about when to do status updates and share other media in Facebook. His point was: does everything I do have to be scanned in my mind as a potential update on Facebook? Let it not be so, he said. [...]
I’m listening to Kayne West on hypem.com’s Music Blog Zeitgiest, which is a great way to blog. But that’s not what this post is about. What it’s about is the new Trek-Livestrong U-23 Team Jersey, which I took off of TwitPic. Check it out and ask yourself if you think of it as an ad [...]
You can smell a real, for-the-customer ad campaign, can’t you? BMW did it with their short films. And that’s always been part of Honda’s DNA. Today, Honda is putting out a series of mini docs under the theme “Dream the Impossible” (http://dreams.honda.com/). The most effective advertising is becoming content . . . both authentic and [...]
This is what advertising and digital marketing companies, big and small, old and new, need to be doing. That is, getting together in a room and developing standards for areas in which everyone is already getting business traction. Innovating together on how the Web can support new technologies and business models is crucial.
Steve Ronson, EVP at A&E, says getting premium TV content to the Web sans the “millions of dollars worth of TV ads” is a “troubling issue.” Yep. Two things are interesting about this. First, it’s an acknowledgement that this is happening and it has to happen: TV is going to the Web (in its many [...]
No real value, means no true wealth. And our ability to create value has been hammered by this financial meltdown, but, in truth, has been eroding for years. That can’t go on forever, though. New business models for media require entirely new exchanges of value — it’s not about finding new ways to balance the [...]