http://brooksjordan.name/blog/2009/01/06/forget-the-puny-network-build-an-ecosystem/ digital community and marketing Thu, 03 Dec 2009 15:11:46 +0000 hourly 1 http://wordpress.org/?v=3.0.5 http://brooksjordan.name/blog/2009/01/06/forget-the-puny-network-build-an-ecosystem/#comment-7791 Taylor Davidson Wed, 07 Jan 2009 14:45:16 +0000 http://brooksjordan.name/blog/?p=254#comment-7791 Open beats closed, right? Open beats closed, right?

]]> http://brooksjordan.name/blog/2009/01/06/forget-the-puny-network-build-an-ecosystem/#comment-7790 brooksjordan Wed, 07 Jan 2009 14:25:09 +0000 http://brooksjordan.name/blog/?p=254#comment-7790 Marketing online has to become a conversation with standards, and it's a long way from that now. If they'd work together to create such an ecosystem, then they could all make money, sooner. Marketing online has to become a conversation with standards, and it's a long way from that now. If they'd work together to create such an ecosystem, then they could all make money, sooner.

]]> http://brooksjordan.name/blog/2009/01/06/forget-the-puny-network-build-an-ecosystem/#comment-7788 Taylor Davidson Wed, 07 Jan 2009 00:59:27 +0000 http://brooksjordan.name/blog/?p=254#comment-7788 That's a good question: what do they really "own"? Proprietary information / data created by the success and pricing of their network? Unique distribution channels? Client relationships?<br><br>I'm curious, how can the agencies create a new media ecosystem? I don't know much about the current process and ecosystem, only a suspicion it's fragmented, opaque and inefficient. Please correct me if I'm wrong... That's a good question: what do they really “own”? Proprietary information / data created by the success and pricing of their network? Unique distribution channels? Client relationships?I'm curious, how can the agencies create a new media ecosystem? I don't know much about the current process and ecosystem, only a suspicion it's fragmented, opaque and inefficient. Please correct me if I'm wrong…

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