Archive For February, 2009
Most companies who want to tell people what they’re doing, who want to advertise, a straightforward and necessary enough thing, don’t really trust the Web. It’s a big, scary place. Chaotic. . . . a place where people do and say what they want. The advertising agencies, whose job it is to help these companies, [...]
I want to write a post about social networks without talking about the biggies like Facebook and Twitter. Hard to do. But what I care about, what amazes me about these networks, is how they allow us to share relevant and irrelevant things with one another that make us smarter and more aware. What gets [...]
I wrote this bit for a potential client last week to help explain the value of (real) display advertising. I had Federated Media firmly in mind when writing it and will certainly use them if the client wants to use display ads: – Search is one primary way people find your website, display advertising is [...]
As a comment to Federated Media’s post on display and conversational marketing, I wrote: – That makes perfect sense: audience + content + context produces the greatest interest and opportunity for “conversation.” 37signals and its partners have also recognized the value of this approach with their “The Deck” ad network (http://decknetwork.net). The Deck is all [...]