Archive For March, 2009
Here’s another great example of a display ad that looks, feels, and works like content. And let me be clear: this isn’t a way of tricking people into thinking the ad is content, which you’re starting to see examples of on Facebook and elsewhere. No, this display ad actually is content. All of the display [...]
Last week I wanted to create a website with multiple profiles under one domain. After looking around a bit, WordPress MU seemed like a smart way to go, so I installed it. It’s great, potentially disruptive software, and everyone should have it who wants it. I thought I’d share what I learned during my install [...]
“ …communication is the foundation of society, business and government. When you scale up communications, you change the world….As ever more people get connected, we see an acceleration in the way the Internet is used to coordinate action and render services from human input. We are witnessing the rise of a social nervous system. „ [...]
Paul Saffo, the Silicon Valley futurist, makes the point in this interview with Michael Krasny that we’ve entered a third type of economy. He calls it a “creator economy,” one in which the central actor consumes at the same time they create. This was preceded by, as we’re now painfully aware, the consumer economy, which [...]
This is a great example of how an ad can act like content, can be content on the Web. It’s an interesting mix of short-form video (15 seconds long), mini banner, and longer-than-usual text. I found it at the bottom of an RSS feed for ZDNet’s Between the Lines blog on a “White House 2.0” [...]
Brian Morrissey, who I think has some really interesting insights about where advertising is going, writes that maybe there’s a case for interruption on the Web. Here’s my comment to his post: – Brian, I have Troy’s (from VideoEgg) PDF open on making the Web friendlier to brands from his post that you talk about [...]