This is a great example of how an ad can act like content, can be content on the Web.
It’s an interesting mix of short-form video (15 seconds long), mini banner, and longer-than-usual text. I found it at the bottom of an RSS feed for ZDNet’s Between the Lines blog on a “White House 2.0” piece.
I never shied away from this ad; it didn’t look like an ad, smell like an ad, or talk like an ad. It was content all the way. Sure, everyone likes whales, but that is so not the point.
(See a larger image here.)
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