Archive For April, 2009
Okay, okay, there is still some great creative coming out of agencies . . . at least out of Wieden & Kennedy Amsterdam. I wonder, though, how they’re going to capitalize on the energy generated by these vids? They’ve got our attention . . . now they should go for the kill, which means astonish [...]
Now that you can add yourself to Google’s search results (as a profile link) when someone does a search on your name, what does that mean for advertising? It means search has gone social or rather social media is now exerting a downward influence on search (and also display), and so Google has to define [...]
This is the future of marketing, don’t you think? This isn’t about Facebook (or Zipcar), it’s about relationship marketing. There is so much rich engagement on these profile pages, and a business model based on engagement that hasn’t been articulated or tested yet. It makes you wonder why.
We know brand advertising is getting eroded at the core, but the app or environment that express that in a way that light bulbs start going off everywhere hasn’t shown-up yet (although it certainly may exist). This line by Albert Wenger (and others like it) really got me salivating. Albert: But what could really accelerate [...]