The Way of the Future

By Brooks Jordan | April 17, 2009

This is the future of marketing, don’t you think? This isn’t about Facebook (or Zipcar), it’s about relationship marketing. There is so much rich engagement on these profile pages, and a business model based on engagement that hasn’t been articulated or tested yet. It makes you wonder why.

zipcar

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  • http://www.unstructuredventures.com/uv Taylor Davidson

    I think individuals understand relationship marketing better than corporations, even the ones that are loved :)

  • http://brooksjordan.name brooksjordan

    Hmm, yes. You see that happening on Twitter. Pondering the implications of that . . .

  • http://www.unstructuredventures.com/uv Taylor Davidson
  • http://brooksjordan.name brooksjordan

    Thx. How do you think Colligent gets access to newsfeeds on Facebook?

  • http://ac-idealog.blogspot.com Aaronchua

    How do see such a business model being developed? Would love to hear your thoughts.

  • http://www.unstructuredventures.com/uv/2009/04/30/advertising-privacy-facebook/ Our misplaced notion of privacy (or, why social media has a major perception problem). | Unstructured Thoughts by Taylor Davidson

    [...] yet: take that richer knowledge about me as an input to develop and deliver on the promise of “relationship marketing”. “There are huge privacy concerns for social network sites,” said Rotenberg [Rotenberg, [...]

  • http://www.unstructuredventures.com/uv Taylor Davidson

    I could only speculate in generalities; Facebook probably gives access, right? (and this would be before the recent API announcement)For an idea of specifics, I bet @ethanbauley knows…

  • http://brooksjordan.name brooksjordan

    Aaronchua,It probably looks something like Twitter Sqarq: http://bit.ly/fD8AV

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