Archive For July, 2009
Hmm, doing advertising yourself, now that’s a novel idea: . . . over the last eight years, companies have shifted $65 billion in annual spending away from traditional advertising channels and spent it on “page content, Web analytics, search engine optimization and site design.” Link. One reaction, if you’re an ad firm morphing into something [...]
HypeM is attempting something pretty cool. They wondered if it was possible to create a music chart driven by people for people, one that actually represents a diverse set of music and interests. It’s not that HypeM doesn’t already do a pretty good job of this with their “popular” list of songs marked with big [...]
I’m doing a test campaign in AdWords via Clickable to play with its functionality. My budget is $1/day because right now I care about how Clickable works not the results of the campaign. But, come to think of it, what can you do for a $1/day?, a micro-budget. So far, only a handful of people [...]
Maps. Combining search with maps and reviews is one of the most interesting emerging areas of advertising. What could be better than being able to identify and pinpoint something I want now, knowing what other people think about it, and where it’s located relative to me. What’s it called?, what’s it like?, and where is [...]
Spotted this ad for Edward Tufte, the info guru, on the New York Times website. It’s unique as a display ad because it’s all text (and quite a bit of it), but very specifically designed to communicate clearly through the font, spacing, and color. It’s no Google text ad. It’s text that’s been designed. It’s [...]