I’m doing a test campaign in AdWords via Clickable to play with its functionality. My budget is $1/day because right now I care about how Clickable works not the results of the campaign.
But, come to think of it, what can you do for a $1/day?, a micro-budget.
So far, only a handful of people have clicked on my ad and visited this site, but the quality of the traffic ain’t bad at all. Here are a few metrics after two days:
2.23 Pages/Visit
00:02:03 Avg. Time on Site
69.23% Bounce Rate
If people coming from my text ad stay for more than 2 minutes on average, look at more than 2 pages, and only bounce out 69% of the time, I’m going to keep spending that $1, work on creating better ads and putting them in better places . . . then slowly but surely increase my spend.
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