Archive For December, 2009
This digital ad from Apple on ESPN.com from several days ago, whatever the technology or cost or format, was inspired. Apple was dancing on the page, exploding the meaning of “take-over.” What’s that worth? (Chris Dixon is right: here comes display advertising, and beyond our expectations if we can reinvent it.)
Push to pull. Stocks of knowledge to flows of knowledge. Transactions to relationships. Scalable efficiency to scalable peer-to-peer learning. Paychecks to passion. Incomes to outcomes. What is the Big Shift? Better yet, absorb the Big Shift – the somewhat unnerving and rapid move away from an economy based on transactions to one based on long [...]