Archive For The “Red” Category
This digital ad from Apple on ESPN.com from several days ago, whatever the technology or cost or format, was inspired. Apple was dancing on the page, exploding the meaning of “take-over.” What’s that worth? (Chris Dixon is right: here comes display advertising, and beyond our expectations if we can reinvent it.)
Push to pull. Stocks of knowledge to flows of knowledge. Transactions to relationships. Scalable efficiency to scalable peer-to-peer learning. Paychecks to passion. Incomes to outcomes. What is the Big Shift? Better yet, absorb the Big Shift – the somewhat unnerving and rapid move away from an economy based on transactions to one based on long [...]
I met a developer in a coffee shop a couple days ago near 24th and Castro in San Francisco who works for Mozilla and was coding the latest version of Firefox (in C++). It helped that I was flying those colors on that particular day. We were talking about marketing things on the Web, and [...]
“Free” isn’t about giving away goods and services for nothing. Let’s not have that false debate. Really, it’s code for “we are now making a full transition to an information economy.” “Free” makes no sense at all if you’re talking about stuff being exchanged for money. Through this lens or framework, stuff cannot be free [...]
Hmm, doing advertising yourself, now that’s a novel idea: . . . over the last eight years, companies have shifted $65 billion in annual spending away from traditional advertising channels and spent it on “page content, Web analytics, search engine optimization and site design.” Link. One reaction, if you’re an ad firm morphing into something [...]
HypeM is attempting something pretty cool. They wondered if it was possible to create a music chart driven by people for people, one that actually represents a diverse set of music and interests. It’s not that HypeM doesn’t already do a pretty good job of this with their “popular” list of songs marked with big [...]
I’m doing a test campaign in AdWords via Clickable to play with its functionality. My budget is $1/day because right now I care about how Clickable works not the results of the campaign. But, come to think of it, what can you do for a $1/day?, a micro-budget. So far, only a handful of people [...]
Maps. Combining search with maps and reviews is one of the most interesting emerging areas of advertising. What could be better than being able to identify and pinpoint something I want now, knowing what other people think about it, and where it’s located relative to me. What’s it called?, what’s it like?, and where is [...]
Spotted this ad for Edward Tufte, the info guru, on the New York Times website. It’s unique as a display ad because it’s all text (and quite a bit of it), but very specifically designed to communicate clearly through the font, spacing, and color. It’s no Google text ad. It’s text that’s been designed. It’s [...]
Okay, okay, there is still some great creative coming out of agencies . . . at least out of Wieden & Kennedy Amsterdam. I wonder, though, how they’re going to capitalize on the energy generated by these vids? They’ve got our attention . . . now they should go for the kill, which means astonish [...]
Now that you can add yourself to Google’s search results (as a profile link) when someone does a search on your name, what does that mean for advertising? It means search has gone social or rather social media is now exerting a downward influence on search (and also display), and so Google has to define [...]
This is the future of marketing, don’t you think? This isn’t about Facebook (or Zipcar), it’s about relationship marketing. There is so much rich engagement on these profile pages, and a business model based on engagement that hasn’t been articulated or tested yet. It makes you wonder why.
We know brand advertising is getting eroded at the core, but the app or environment that express that in a way that light bulbs start going off everywhere hasn’t shown-up yet (although it certainly may exist). This line by Albert Wenger (and others like it) really got me salivating. Albert: But what could really accelerate [...]
Here’s another great example of a display ad that looks, feels, and works like content. And let me be clear: this isn’t a way of tricking people into thinking the ad is content, which you’re starting to see examples of on Facebook and elsewhere. No, this display ad actually is content. All of the display [...]