March 2010
- Rock the WordPress MU
Last week I wanted to create a website with multiple profiles under one domain. After looking around a bit, WordPress MU seemed like a smart way to go, so I installed it.
It’s great, potentially disruptive software, and everyone should have it who wants it. I thought I’d share what I learned during my install to [...]
- The Great Coordination
“ …communication is the foundation of society, business and government. When you scale up communications, you change the world….As ever more people get connected, we see an acceleration in the way the Internet is used to coordinate action and render services from human input. We are witnessing the rise of a social nervous system. [...]
- Creators Talk Back
Paul Saffo, the Silicon Valley futurist, makes the point in this interview with Michael Krasny that we’ve entered a third type of economy. He calls it a “creator economy,” one in which the central actor consumes at the same time they create.
This was preceded by, as we’re now painfully aware, the consumer economy, which was [...]
- Content All the Way
This is a great example of how an ad can act like content, can be content on the Web.
It’s an interesting mix of short-form video (15 seconds long), mini banner, and longer-than-usual text. I found it at the bottom of an RSS feed for ZDNet’s Between the Lines blog on a “White House 2.0” piece.
I [...]
- Let’s Go Big For The Right Reasons
Brian Morrissey, who I think has some really interesting insights about where advertising is going, writes that maybe there’s a case for interruption on the Web.
Here’s my comment to his post:
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Brian,
I have Troy’s (from VideoEgg) PDF open on making the Web friendlier to brands from his post that you talk about above.
Do you really think [...]
- Let Them Power It
Most companies who want to tell people what they’re doing, who want to advertise, a straightforward and necessary enough thing, don’t really trust the Web. It’s a big, scary place. Chaotic. . . . a place where people do and say what they want.
The advertising agencies, whose job it is to help these companies, are [...]
- My Money On Social Networks
I want to write a post about social networks without talking about the biggies like Facebook and Twitter. Hard to do. But what I care about, what amazes me about these networks, is how they allow us to share relevant and irrelevant things with one another that make us smarter and more aware.
What gets me [...]
- People Respond
I wrote this bit for a potential client last week to help explain the value of (real) display advertising. I had Federated Media firmly in mind when writing it and will certainly use them if the client wants to use display ads:
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Search is one primary way people find your website, display advertising is another.
A display [...]
- How Much More Conversation?
As a comment to Federated Media’s post on display and conversational marketing, I wrote:
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That makes perfect sense:
audience + content + context
produces the greatest interest and opportunity for “conversation.”
37signals and its partners have also recognized the value of this approach with their “The Deck” ad network (http://decknetwork.net).
The Deck is all about putting the right advertisers with [...]
- On the Spot
Below is a Cisco display ad on cnn.com.
Is this content? Would you interact with it - can you? What would catch your attention and, even more, allow you to use your attention a little bit?
By the way, this ad rolls into a view that is, well, just as exciting as what you see here. The [...]
- Banners Blow
Two contradictory statements about where to place your money in online advertising, one in retreat the other in motion.
The first by Martin Sorrell, CEO of WPP:
(In) display, I think there are questions. Search, i think there is a clear relationship (to effectiveness). The jury’s still out on display—in times like this, people start to question [...]
- A New Home for Talent
This exchange on the future of employment is worth reposting because the idea of talent-driven institutions - that exist beyond this current crash - runs contrary to what’s been happening for many years:
Tommy Landry commented:
What most business people don’t get is that the market has accelerated faster than big corporations can keep up. In the [...]
- No Boundary
If only we all knew at birth that display advertising in the world of print gets its juice from itself and where it’s displayed.
For example, you’re reading Wired, you’re flipping through a piece about what you could be doing with your workouts in 2013, and you notice an evocative ad from Nokia in those pages [...]
- Does Anyone Still Care About MySpace?
This was a conversation in Facebook started by a person who performs dance for a living.
Person 1: Wondering if anyone still cares about myspace anymore.
Person 2: I don’t know anybody who uses it, really.
Person 3: It’s good for promotion
Person 4: I think we’re collectively dumping myspace so we can focus on our relationship with facebook, [...]
- Say It Hot
Several weeks ago a friend of mine wrote a really insightful post on Facebook. It was about when to do status updates and share other media in Facebook.
His point was: does everything I do have to be scanned in my mind as a potential update on Facebook? Let it not be so, he said.
I commented [...]
