Dive into the archives.
- Good and Timely
Yes, Albert has a point:
Every time I ask the entrepreneurs to chart how what they offer fits in with the networks, exchanges, data providers, ad servers, optimizers, agencies, etc. Inevitably, every one draws themselves in the center with the other players revolving around them.
. . . which is, this whole ad ecosystem is pretty complicated.
Naturally, [...]
- Forget the Puny Network, Build An Ecosystem
Really, all the major agencies (Interpublic Group, WPP Group, Publicis Groupe, and Havas) are going to have their own ad network?
It’s too much for them to not have a piece of that pie:
The ad-network business, we almost shouldn’t have allowed it to exist . . .
They should . . . but only like a Web [...]
- Rethinking Ad Networks
Demand for ad networks is weakening and some believe that’s because of the sputtering economy.
But it’s also exposing them for what they are: weak connectors between ads and publishers and publishers and consumers.
The advertisers lose because ad networks train them that reach is the most important thing when it’s really about being in the right [...]
