Dive into the archives.
- Let Them Power It
Most companies who want to tell people what they’re doing, who want to advertise, a straightforward and necessary enough thing, don’t really trust the Web. It’s a big, scary place. Chaotic. . . . a place where people do and say what they want.
The advertising agencies, whose job it is to help these companies, are [...]
- Forget the Puny Network, Build An Ecosystem
Really, all the major agencies (Interpublic Group, WPP Group, Publicis Groupe, and Havas) are going to have their own ad network?
It’s too much for them to not have a piece of that pie:
The ad-network business, we almost shouldn’t have allowed it to exist . . .
They should . . . but only like a Web [...]
- Alternative Future
“We don’t believe that digital media companies are aiming to disintermediate, we believe they are providing the industry with the technology to help us plan and execute campaigns more efficiently.” That’s from David Kenny, Publicis’s chief digital strategy officer.
He calls them “digital media companies” - for effect I guess - but he’s talking about Google, [...]
