Posts Tagged “agency”
Most companies who want to tell people what they’re doing, who want to advertise, a straightforward and necessary enough thing, don’t really trust the Web. It’s a big, scary place. Chaotic. . . . a place where people do and say what they want. The advertising agencies, whose job it is to help these companies, [...]
“We don’t believe that digital media companies are aiming to disintermediate, we believe they are providing the industry with the technology to help us plan and execute campaigns more efficiently.” That’s from David Kenny, Publicis’s chief digital strategy officer. He calls them “digital media companies” – for effect I guess – but he’s talking about [...]