Dive into the archives.
- Attention Margins
“Free” isn’t about giving away goods and services for nothing. Let’s not have that false debate. Really, it’s code for “we are now making a full transition to an information economy.”
“Free” makes no sense at all if you’re talking about stuff being exchanged for money. Through this lens or framework, stuff cannot be free (there [...]
- On the Spot
Below is a Cisco display ad on cnn.com.
Is this content? Would you interact with it - can you? What would catch your attention and, even more, allow you to use your attention a little bit?
By the way, this ad rolls into a view that is, well, just as exciting as what you see here. The [...]
