Posts Tagged “attention”

Attention Margins

By Brooks Jordan | September 21, 2009

“Free” isn’t about giving away goods and services for nothing. Let’s not have that false debate. Really, it’s code for “we are now making a full transition to an information economy.” “Free” makes no sense at all if you’re talking about stuff being exchanged for money. Through this lens or framework, stuff cannot be free [...]

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On the Spot

By Brooks Jordan | January 24, 2009

Below is a Cisco display ad on cnn.com. Is this content? Would you interact with it – can you? What would catch your attention and, even more, allow you to use your attention a little bit? By the way, this ad rolls into a view that is, well, just as exciting as what you see [...]

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