Dive into the archives.
- Keeping the Genuine
We know brand advertising is getting eroded at the core, but the app or environment that express that in a way that light bulbs start going off everywhere hasn’t shown-up yet (although it certainly may exist).
This line by Albert Wenger (and others like it) really got me salivating.
Albert:
But what could really accelerate that trend is [...]
- Let’s Go Big For The Right Reasons
Brian Morrissey, who I think has some really interesting insights about where advertising is going, writes that maybe there’s a case for interruption on the Web.
Here’s my comment to his post:
-
Brian,
I have Troy’s (from VideoEgg) PDF open on making the Web friendlier to brands from his post that you talk about above.
Do you really think [...]
- Banners Blow
Two contradictory statements about where to place your money in online advertising, one in retreat the other in motion.
The first by Martin Sorrell, CEO of WPP:
(In) display, I think there are questions. Search, i think there is a clear relationship (to effectiveness). The jury’s still out on display—in times like this, people start to question [...]
