Posts Tagged “brand”
We know brand advertising is getting eroded at the core, but the app or environment that express that in a way that light bulbs start going off everywhere hasn’t shown-up yet (although it certainly may exist). This line by Albert Wenger (and others like it) really got me salivating. Albert: But what could really accelerate [...]
Brian Morrissey, who I think has some really interesting insights about where advertising is going, writes that maybe there’s a case for interruption on the Web. Here’s my comment to his post: – Brian, I have Troy’s (from VideoEgg) PDF open on making the Web friendlier to brands from his post that you talk about [...]
Two contradictory statements about where to place your money in online advertising, one in retreat the other in motion. The first by Martin Sorrell, CEO of WPP: (In) display, I think there are questions. Search, i think there is a clear relationship (to effectiveness). The jury’s still out on display—in times like this, people start [...]