Dive into the archives.
- On the Spot
Below is a Cisco display ad on cnn.com.
Is this content? Would you interact with it - can you? What would catch your attention and, even more, allow you to use your attention a little bit?
By the way, this ad rolls into a view that is, well, just as exciting as what you see here. The [...]
- Working Together
This is what advertising and digital marketing companies, big and small, old and new, need to be doing.
That is, getting together in a room and developing standards for areas in which everyone is already getting business traction. Innovating together on how the Web can support new technologies and business models is crucial.
