Dive into the archives.
- Five Star Display Ad
Here’s another great example of a display ad that looks, feels, and works like content. And let me be clear: this isn’t a way of tricking people into thinking the ad is content, which you’re starting to see examples of on Facebook and elsewhere.
No, this display ad actually is content.
All of the display ads in [...]
- Content All the Way
This is a great example of how an ad can act like content, can be content on the Web.
It’s an interesting mix of short-form video (15 seconds long), mini banner, and longer-than-usual text. I found it at the bottom of an RSS feed for ZDNet’s Between the Lines blog on a “White House 2.0” piece.
I [...]
- People Respond
I wrote this bit for a potential client last week to help explain the value of (real) display advertising. I had Federated Media firmly in mind when writing it and will certainly use them if the client wants to use display ads:
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Search is one primary way people find your website, display advertising is another.
A display [...]
- Let It Be Content
I’m listening to Kayne West on hypem.com’s Music Blog Zeitgiest, which is a great way to blog. But that’s not what this post is about.
What it’s about is the new Trek-Livestrong U-23 Team Jersey, which I took off of TwitPic.
Check it out and ask yourself if you think of it as an ad for Mellow [...]
- TV > Chasm > Web
Steve Ronson, EVP at A&E, says getting premium TV content to the Web sans the “millions of dollars worth of TV ads” is a “troubling issue.”
Yep.
Two things are interesting about this. First, it’s an acknowledgement that this is happening and it has to happen: TV is going to the Web (in its many forms) because [...]
