Dive into the archives.


  • How Much More Conversation?

    As a comment to Federated Media’s post on display and conversational marketing, I wrote:
    -
    That makes perfect sense:
    audience + content + context
    produces the greatest interest and opportunity for “conversation.”
    37signals and its partners have also recognized the value of this approach with their “The Deck” ad network (http://decknetwork.net).
    The Deck is all about putting the right advertisers with [...]

  • Exceptional Conversations

    Crisis focuses the mind. And for groups and communities it focuses the conversation.
    Here’s some exceptional conversations that I’ve dipped into this week:
    change.gov: Your Seat At the Table
    Umair Haque: How To Be a 21st Century Capitalist
    Charlie Rose: Nassim Taleb
    Joel Makover: Sustainable Business circa 2018
    ChasNote: Verizon Sparks Positive Conversation With Ads on Fred Wilson’s Site
    It’s the same [...]

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