Dive into the archives.
- Display That Inspires
This digital ad from Apple on ESPN.com from several days ago, whatever the technology or cost or format, was inspired. Apple was dancing on the page, exploding the meaning of “take-over.” What’s that worth?
(Chris Dixon is right: here comes display advertising, and beyond our expectations if we can reinvent it.)
- Five Star Display Ad
Here’s another great example of a display ad that looks, feels, and works like content. And let me be clear: this isn’t a way of tricking people into thinking the ad is content, which you’re starting to see examples of on Facebook and elsewhere.
No, this display ad actually is content.
All of the display ads in [...]
- People Respond
I wrote this bit for a potential client last week to help explain the value of (real) display advertising. I had Federated Media firmly in mind when writing it and will certainly use them if the client wants to use display ads:
-
Search is one primary way people find your website, display advertising is another.
A display [...]
- No Boundary
If only we all knew at birth that display advertising in the world of print gets its juice from itself and where it’s displayed.
For example, you’re reading Wired, you’re flipping through a piece about what you could be doing with your workouts in 2013, and you notice an evocative ad from Nokia in those pages [...]
- Display With New DNA
This jumped out at me from John Battelle’s end-of-the-year predictions for 2008:
Google will continue to struggle with its display advertising business, at least as it is traditionally understood, in part due to a culture conflict between its engineering-based roots and the thousands of media-saavy sales and marketing folks the company has hired in the past [...]
- During the Downturn, Good Digital Ads
One thing I’d like to see come out of this financial crisis, and economic slowdown, whether it be two or five or ten years, is the “creative destruction” of much of online advertising.
It flat out doesn’t work the way it needs to (display, not search), but because everyone knows that eventually there will be so [...]
