Posts Tagged “engagement”

The Way of the Future

By Brooks Jordan | April 17, 2009

This is the future of marketing, don’t you think? This isn’t about Facebook (or Zipcar), it’s about relationship marketing. There is so much rich engagement on these profile pages, and a business model based on engagement that hasn’t been articulated or tested yet. It makes you wonder why.

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Let’s Go Big For The Right Reasons

By Brooks Jordan | March 1, 2009

Brian Morrissey, who I think has some really interesting insights about where advertising is going, writes that maybe there’s a case for interruption on the Web. Here’s my comment to his post: – Brian, I have Troy’s (from VideoEgg) PDF open on making the Web friendlier to brands from his post that you talk about [...]

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