Posts Tagged “havas”

Forget the Puny Network, Build An Ecosystem

By Brooks Jordan | January 6, 2009

Really, all the major agencies (Interpublic Group, WPP Group, Publicis Groupe, and Havas) are going to have their own ad network? It’s too much for them to not have a piece of that pie: The ad-network business, we almost shouldn’t have allowed it to exist . . . They should . . . but only [...]

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