Dive into the archives.
- Marketing Built In
I met a developer in a coffee shop a couple days ago near 24th and Castro in San Francisco who works for Mozilla and was coding the latest version of Firefox (in C++). It helped that I was flying those colors on that particular day.
We were talking about marketing things on the Web, and she [...]
- The Way of the Future
This is the future of marketing, don’t you think? This isn’t about Facebook (or Zipcar), it’s about relationship marketing. There is so much rich engagement on these profile pages, and a business model based on engagement that hasn’t been articulated or tested yet. It makes you wonder why.
