Dive into the archives.
- Working Together
This is what advertising and digital marketing companies, big and small, old and new, need to be doing.
That is, getting together in a room and developing standards for areas in which everyone is already getting business traction. Innovating together on how the Web can support new technologies and business models is crucial.
- I Dream of Standards
Standards, that surely is the ticket . . . if digital marketing is one day going to boom. Then we can all start talking a little more SMAC.
Whatever they come up with at the Social Media Advertising Council (SMAC), conceptually, it’s going to be at least cousins with Federated Media’s new “CM Toolbox,” which is [...]
- Standards for the “Demand Environment”
Why does something catch on? Because enough people get why that something has value and how it works until they’ve drawn in even the laggards. Then it has a life of its own.
That’s happening to Twitter.
But what if the something isn’t a thing like a Web app but a political movement, or a soccer team [...]
