Posts Tagged “standards”

Working Together

By Brooks Jordan | January 11, 2009

This is what advertising and digital marketing companies, big and small, old and new, need to be doing. That is, getting together in a room and developing standards for areas in which everyone is already getting business traction. Innovating together on how the Web can support new technologies and business models is crucial.

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I Dream of Standards

By Brooks Jordan | October 17, 2008

Standards, that surely is the ticket . . . if digital marketing is one day going to boom. Then we can all start talking a little more SMAC. Whatever they come up with at the Social Media Advertising Council (SMAC), conceptually, it’s going to be at least cousins with Federated Media’s new “CM Toolbox,” which [...]

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Standards for the “Demand Environment”

By Brooks Jordan | September 9, 2008

Why does something catch on? Because enough people get why that something has value and how it works until they’ve drawn in even the laggards. Then it has a life of its own. That’s happening to Twitter. But what if the something isn’t a thing like a Web app but a political movement, or a [...]

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