Posts Tagged “targeting”
Most companies who want to tell people what they’re doing, who want to advertise, a straightforward and necessary enough thing, don’t really trust the Web. It’s a big, scary place. Chaotic. . . . a place where people do and say what they want. The advertising agencies, whose job it is to help these companies, [...]
One thing I’d like to see come out of this financial crisis, and economic slowdown, whether it be two or five or ten years, is the “creative destruction” of much of online advertising. It flat out doesn’t work the way it needs to (display, not search), but because everyone knows that eventually there will be [...]