Posts Tagged “text”

How Does Tufte Advertise on the Web?

By Brooks Jordan | July 3, 2009

Spotted this ad for Edward Tufte, the info guru, on the New York Times website. It’s unique as a display ad because it’s all text (and quite a bit of it), but very specifically designed to communicate clearly through the font, spacing, and color. It’s no Google text ad. It’s text that’s been designed. It’s [...]

Read more »

Content All the Way

By Brooks Jordan | March 2, 2009

This is a great example of how an ad can act like content, can be content on the Web. It’s an interesting mix of short-form video (15 seconds long), mini banner, and longer-than-usual text. I found it at the bottom of an RSS feed for ZDNet’s Between the Lines blog on a “White House 2.0” [...]

Read more »