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- TV > Chasm > Web
Steve Ronson, EVP at A&E, says getting premium TV content to the Web sans the “millions of dollars worth of TV ads” is a “troubling issue.”
Yep.
Two things are interesting about this. First, it’s an acknowledgement that this is happening and it has to happen: TV is going to the Web (in its many forms) because [...]
- There Goes My Customer
Sure, TV retains its advertising dollars in this recession, but what’s really going on?
The piece tells us that while the money continues to come in ratings are down and so the broadcast networks, who guaranteed a certain number of viewers at the beginning of the season for upfront money, are having to give advertisers free [...]
